Challenge: Develop a brochure for our capital campaign to pay for a new facility that captures the spirit of what we provide for the community. 

Solution: Keeping the focus on the future of The Neighborhood House, I used photos of the children that benefit from the their services. I kept the text persuasive and encouraging and paired it with heartwarming pictures of children and staff. 

* Created by Kim Vega while employed at IDC Design Group.

Challenge: Create a logo for our biggest fundraiser of the year that combines both gardening and antiques. 

Solution: A fully branded marketing initiative, complete with postcards, flyers, event brochures, advertising, tickets and premium invitation. 

Result: A record year for member and non-member participation. 

Award: Neenah Paper Silver Award

* Created by Kim Vega while employed at IDC Design Group.

2014 Annual Report

2014 Annual Report

Challenge: We need an internal educational piece that can inform our teams on global shopper profiles and the demographic and psychographic consumer trends that exist for each. And we need it fast!

Solution: A premium printed ringed booklet that can come apart and fit into a 3-ring binder for easy reference. I added pockets for note taking and business card gather for the training session that brought together co-workers from across the globe. A branded DVD was secured in the cover for those seeking a deeper dive of information. 

* Project directed by Kim Vega while employed at LPK with freelance assistance by Jessica Flick.

Challenge: Promote our new line of Revlon hair treatments within Fiesta Salons and educate our consumers on the benefits. 

Solution: Bold, eye-catching flyers and a full length display clearly segmented to show the benefits of each service.