Challenge: American candy maker, Brachs, needed packaging for a new line of natural candies that had great appetite appeal. 

Solution: Using bright colors on a neutral background helped to convey this product was different than Brachs other candy offerings. The lively, juicy pattern also helped to support photography with ultimate appetite appeal promising the consumer a superior taste experience. 

* Work created by Kim Vega while employed at LPK. 

Challenge: Create a package for our highest priced light bulb that conveys premium value.

Solution: Highlight the best feature of the product, clean and beautiful light, by creating a design that plays with translucency and transparency. And simplifying the information on pack for a clean and modern take-away. 

Challenge: Develop an experiential package for our premium scented line of feminine products that will appeal to our Latin American customers. 

Solution: A visual scent experience was developed using a highly saturated color palette, favorable in the region, with overlapping translucent petals and leaves. 

* Project directed by Kim Vega while employed at LPK.

Challenge: Create a package and game graphics for our newest word game for ages 8 & up that looks modern, fun and pops off the shelf. 

Solution: A red package with funky clever illustration style that demanded attention at shelf. And a game that became a top seller for Gamewright. 

Awards:

National Parenting Center Seal of Approval

Creative Child Magazine Preferred Choice Award

Dr. Toy's 10 Best Games of The Year

Dr. Toy's Top 100 Children's Products

Scholastic Instructor Magazine Best of 2004

iParenting Media Award

Canadian Toy Testing Council *** (Highest Rating)

Major Fun Award

Challenge: We need a seasonal package showcasing a new line of fashion print diapers for boys and girls. Will need to be shelved at aisle endcap. 

Solution: A design that breaks away from the photography typically used on Pampers packaging and instead using silhouettes to better show the patterns in pack. Large size numbers and organized pack information help Mom to shop quickly for her product.

* Created by Kim Vega while employed at LPK.